We often find that the energy and values of the people behind a brand is what defines it.
In a consumer driven world, we rarely have the opportunity to deal with businesses that truly have the longevity of a product in mind when designing it. After our recent visit in Barcelona, I have come home feeling inspired and optimistic about brands with major influence that are keen to make a difference.
What impressed me most was speaking to Alex Alorda, vice chairman of Kettal. His attention to detail and passion for the brand and products was contagious. But what resonates most with me is his commitment to producing products that can be used for many years. He passionately talked about details like easily exchangeable slings on loungers, making sure that the frame can be used over and over, when replacing the sling after about five years.